Brooke Rich-Plotkin, PhD

Behavioral Neuroscientist · ADHD Coach

I Was Studying My Own Brain Before I Knew It

I spent my research career studying how brains change. My PhD is in behavioral neuroscience, and my dissertation focused on executive functioning and reward-seeking behavior — and somewhere in there, I noticed I was also studying myself. I'll admit there was some mesearch at play.

I made it through academia as a neurodivergent, so I know both sides of this: what the research says about attention, motivation, and habit — and what it costs to hold yourself to a high bar with a brain that runs on its own rules.

Coaching is where all of that lands. The lab and my own path taught me the same lesson: there is no normal brain, only societal norms.

You don't need fixing. Your brain works differently,

and this something we can design for.

Who Dr. Brooke Works Best With

I work best with deep thinkers — people who want to understand why their brain does what it does before they decide what to do about it.

That often looks like:

Academics working toward tenure, or building a career beyond the traditional track.
Physicians and healthcare professionals holding demanding practices.
Parents running a career and a family at once — especially moms in transition
Professionals mid-pivot who want to understand their brain before they build what's next.

People with ADHD tend to think deeply, and that's both a talent and a burden. The talent built your track record. My job is to honor it — and take some weight out of the burden.