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Eliza Barach, PhD, BCC ADHD Coach Consultant Cognitive Psychologist

Eliza Barach, PhD, BCC

Cognitive Psychologist · Board Certified Coach (BCC) · ADHD Coach

I Studied the Brain Because I Wanted to Understand How to Work With it

I was diagnosed with ADHD at seventeen, and I got my PhD in cognitive psychology because I wanted to understand how the brain actually works to be able to do something useful with that knowledge. What I learned is that the gap between knowing what to do and doing it isn't about effort. It's about playing by the rules of the ADHD brain — and once you know the rules, you stop fighting yourself and start actually getting somewhere. â€‹This is true for me, and it's true for the people I coach.

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Many of my clients arrive having decided the problem is them— that if they worked harder, finally found the right planner (totally kidding), became more disciplined— that then they'd crack the code and solve this problem.

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If you found yourself here, I want you to know, just like my coach helped me see, you do not need fixing. Your brain works differently and that is something we can design for. 

Who Dr. Eliza Works Best With

High-performing professionals and entrepreneurs who have accomplished a lot yet sense untapped potential — driven and creative, but puzzled by why follow-through feels so inconsistent. Many were overlooked for diagnosis earlier because intelligence and perfectionism masked the traits.

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Our work focuses on that intersection—where drive and depletion coexist—helping clients turn relentless striving into meaningful momentum, creating success that feels sustainable, authentic, and truly satisfying.

What the Work Looks Like

I often work with clients longer than most other coaches do — and that's deliberate. I'm not here to hand you a "simple" system to "fix" things. A quick system is a bandaid. It's a temporary solution that falls off the moment life gets inevitably crazy again.

 

What we do instead is take the time to learn what your ADHD actually looks like for you, what matters to you, and the strategies that make those things happen. Because the ADHD brain runs on interest and value — what I call the worth it principle. Whatever you're doing, it has to feel viscerally worth it, or your brain won't reliably show up for it.

 

We move between these depending on what you need, and come back to them as things shift:

Understanding your brain

How your particular ADHD brain works — why starting is hard, where your attention goes, what your patterns have been protecting. This is where the "lazy" story starts to fall apart.

Seeing your own patterns

Looking at your actual life — your work, your energy, what lights you up and what drains you — so you can work with your patterns instead of fighting them blind.

Goals that matter, and systems to reach them

Using the DREAMS™ framework to set goals built around how your brain works, then building structures that make follow-through possible instead of unnecessarily heroic.

Building for the long game

Putting your strengths to work — creativity, intuition, hyperfocus — and designing in the guardrails that catch the all-or-nothing cycles before they become burnout.

From ADHD Diagnosis to Entrepreneur

Before any of this, I was a nationally ranked, Division I gymnast — where I first ran into the gap between how I worked and how the system was set up. So I made a hard call: I left a full scholarship in pursuit of what actually mattered to me — learning and agency.

 

Then my brother said, "Hey, you're really good at psychology — you should do a PhD." So what would any ADHDer do? I jumped in blind and went for it. Thank you, ADHD impulsivity.

 

The PhD led to research and teaching. I loved the research — the figuring-out, the chasing a question in pursuit of a more objective truth. Teaching, less so (much respect to all the teachers out there though — we need you). What kept pulling at me was wanting to use what I was learning to help people directly, in a way the institution wasn't built for.

 

That realization led to Neural Revolution: a place where cognitive psychology meets lived experience. I founded this practice to help high-achieving ADHD professionals harness their unique brain chemistry as a strength instead of a barrier.

 

And it goes beyond one-to-one work. ADHDers are still underserved, and I care deeply about changing that — which is why I also support and supervise other ADHD coaches, so more people can access care that actually fits how their brains work.

The Science To Know What Works — and the Training To Help You Do It

My PhD gave me the science: how attention, motivation, and the ADHD brain actually function. But understanding the mechanism and being able to help someone work with it are two different things. So I became a coach — trained in the active listening and communication skills that are the real conduits of change. That's the combination I bring: the research to know what works, and the coaching skill to shape it around you — because no two ADHD brains run the same

Education & Certifications

PhD, Cognitive Psychology — SUNY Albany, 2021

MA & BA Psychology — SUNY Albany 2018, 2016

Board Certified Coach (BCC) — 2024

Professional Fellow, Institute of Coaching — McLean Hospital/Harvard Affiliate, 2025

Speaking & Research

Let's see what your brain can do with the right support

Are you an ADHD coach looking for supervision? We can get started with that support here.

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